Tuesday, November 08, 2005

Your Image Online

A.k.a. - why you can't afford a crappy website.

If you are looking to grow your church, start with your website. Why there?

Because it is the easiest way to make a change and get great results. Does your website mirror the image, tone and character of your congregation? Does it communicate who you are as a community?It should. Your website is the internet extension of your congregation. Again, people make judgments on limited information. People will skip going to your church in a heartbeat if your website stinks.

If you want to grow, you can't afford to have a crappy website.

Try this. Look at your church website from the perspective of someone who has never been to a church before, doesn't know what to wear, doesn't know when the service is, what it is about, if they'll fit in, how to get there, whether you're a cult or not, and is just looking for some reason NOT to go because they are just TOO nervous and going to church is just TOO risky.

Design your site for that person and you'll get more visitors. Will you grow?

Yes, if you know how connect them to a small group or can somehow integrate them into the community.

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